Market your Content

In this project we want you to practice producing and marketing content about a subject you know very well – yourself! In Project #3 we will return to the Marketing Challenge you have picked earlier, but for now all the focus is on you. Content marketing is not only a powerful tool to increase awareness for a brand or product, but also an effective way for you to build your own ‘personal brand’ as a Digital Marketer.

You might have an online presence already that showcases your talents and interests to others – a website, blog, Twitter account, or LinkedIn profile for example. In this project you will craft some content that you can distribute on these platforms to let your target audience know about your new career path. But don’t worry if you are not using any online channels, yet. This point in your journey towards becoming a Digital Marketer is the perfect time to start!

Part 1: Getting Started

Before you start crafting your blog post, you’ll want to think about the target persona that the post will be written for, the marketing objective for your blog post, and the KPI.

• Provide the marketing objective for your blog post
• Provide a KPI for your blog post
• Copy and paste your Target Persona from Project One and make any updates or changes based on your learnings from the previous project.